Making A Difference
Business blogs, agh! Could they be any more boring than they already are? I highly doubt it. There is a set formula which is generally adhered to, and is the bed-rock of every boring business blog: pages and pages of dull, condensed, hard-to-read text, and the kind of graphics that fade in to the background, inducing a trance-like-state that threatens to never let you go.
OK, maybe I am jaded by looking at too many of these blogs, but that’s how I know this to be the case. I’m not asking for novelty or jokes, I am just saying that when I visit a web-site I want to at least be interested in whoever it is and whatever it is that they have to say. Now, Is that too much to ask?
I am smiling now, and here is why: today, for the first time ever, I stumbled across a business web-site that I was actually intrigued by. And I do not use Intrigued lightly. Not only was the web-site interesting to look at and well put together, the text was good to. You can see what I saw by clicking this.
But still, I don’t blame most businesses for not doing what Enigin do on their blog. After all, it takes time, money and resources to run a blog like this, and very often it has to be run at a loss. Only with Enigin I get the feeling it is not run at a loss. How come? Because Enigin, by producing a decent, quality web-site, are making people happy. They leave feeling informed and as though they had an actual communication with a company, rather than just being fobbed off.